Circular thinking. Creative impact.
About Us
We turn waste into value, data into story, and businesses into ecosystems. Rooted in 30 years of transformation, we lead with creativity, clarity, and care. Circular economy isn’t a trend—it’s our blueprint. We make sustainability visible, viable, and unforgettable. From Now On is where impact meets imagination.
We are not just consultants.
We are stewards of transformation.
For over 30 years, we’ve walked the landfill trenches, audited the waste streams, and helped rewrite the rules. We’ve seen the system shift—from burying problems to designing solutions. And we’ve helped lead that shift.
From Now On exists to make sustainability feel—not just function.
We translate spreadsheets into stories, compliance into clarity, and data into decisions that move hearts as well as minds.
We believe in the power of place-based stewardship.
Our work is rooted in the soil, the community, and the culture of care.
We honour Indigenous knowledge, regenerative thinking, and the circular economy not as buzzwords—but as blueprints for a better future.
We are agile, creative, and emotionally intelligent.
We build brands that resonate, proposals that persuade, and systems that endure.
We collaborate, iterate, and pivot—because transformation is never linear.
From Now On is for those who want to lead with impact,
not just tick boxes.
We are here to help businesses become ecosystems.
To turn waste into value.
To make sustainability visible, viable, and unforgettable.
From Now On, it’s different.
From Now On, it’s personal.
From Now On, it’s possible.
Specialising In Waste Avoidance and The Circular Economy
- Waste Avoidance Strategies
- Circular Economy Solutions
- Waste Audits
- Waste Management Strategies
- Tender Preparation - Residential and Commercial
- Contract Negotiation
- Contract Estimation
- Grant Applications
- Strategic Planning and Market Awareness
- Business Development
- Solution Selling
- Sales Management
- Business Report and Letter Writing
- Relationship Management
- Change Management
- Continuous Improvement
- Financial Management and Budget Control
- Operational and Branch Management
- Operational and Mobilisation Plan
- Senior Management and Leadership
Sustainability, Leadership, Innovation, Regeneration
At From Now On, we prioritise our clients' needs and objectives. Our tailored strategies ensure that your unique business challenges are addressed effectively.
From Now On has been contracting to a diverse range of industries for over 30 years, from Waste Management to Resource Recovery; Medical Waste to FMCG (Medical); Renewable Energy to Organic Input through Composting; Project Management of NSW EPA Waste Less Recycle More Grants; as well as Sports Administration, Management and Coaching.
Ministry of Health and NSW Healthshare ~ Multigate Medical Products ~ Craveable Brands ~ Genneral Staircase ~
Red Bull ~ St Ives Shopping Village ~ Eco Guardians ~
Edco Contracting (including Watts Waste) ~ Sydney Waste ~
JR Richards & Sons ~ RR Taylor and Medivac Limited ~ Glamworn Waste Equipment
Behavioural Change in Business and the Community
Our Experience
With over 30 years experience in business and management consulting, From Now On provides insights that drive results. Our team is dedicated to fostering growth and efficiency in your organisation.
Contracting to the Environmental and Renewable Energy sectors, as well as diversifying in Sports Management and Coaching, now we share our passion by helping others. Whether you need a waste management consultant, business and marketing strategy, or just a chat. Talk to us today about how we can support your growth and expansion to new markets.
We have successfully managed five NSW EPA Bin TrIm Projects. As at 20 June 2025, we are the first grantee to complete the current the NSW EPA Bin Trim Networks Program with our project "Delivering a Circular Economy through Waste Avoidance."
Our focus is to change business and community behaviour through targeted strategies for commercial and industrial businesses in Sydney and Regional NSW, prioritising waste avoidance and embracing the implementation of circular economy solutions.
Why Us?
Our skill set, experience and diversity in management and leadership roles, with a track record in motivating teams and working with company directors provides us with the necessary commercial understanding to support your business.
Business and Staff mentors are key — that’s why when it comes to client selection, we’re choosy. We want to give each of you the time and guidance you deserve. Whether you’re seeking a strategic alliance with the right partner or a special skillset or tool, call us today. Together we’ll create and refine your plan for success.
Our Approach
Our service includes a comprehensive consult to help identify gaps and opportunities, including market intelligence, target marketing, waste audits and waste management strategies. With options for comprehensive reporting, project planning with timelines and milestones, cost analysis, and a project schedule.
We bring to the table critical thinking and communication; an ability to thrive in a fast-paced environment; a team player with strong attention to detail; a creative problem solver and conflict manager; and a focus on meeting objectives and delivering results. That’s how we ensure your success.
Capability and Focus
Managing Director
Paul Cross has three decades experience in the waste and environmental sectors. Paul has held senior management roles contracting to the industry's most respected companies.
Inspired by Major Michael Jeffrey, Paul’s passion has gravitated to the enhancement of healthy soils and healthy plant growth supporting food production for human nutrition as well as developing a viable solution for food waste packaging and treated timbers.
Paul combines a “customer first” focus with the necessary commercial understanding to develop tailored solutions for re-purposing of food organics while maintaining a focus on waste avoidance and the circular economy for all waste and recycling.
"My skill set, experience and diversity in management and leadership roles, with a track record in motivating teams and working with company directors provides me with the necessary commercial understanding for any role." Paul Cross - Managing Director
"My Goal is to make sure our children achieve their Goals." Paul Cross - Managing Director
“To Save The Planet We Gotta Save the Soil” – The Honourable Michael Jeffrey 11 December 2013
Coaching, Administration and Board Membership in Rugby League - Newcastle Knights, Melbourne Storm, Parramatta Eels, Canterbury Bulldogs, Central Coast Storm and Central Coast Rip.
Waste Avoidance Strategies and Circular Economy Solutions
From Now On have aligned themselves closely to the implementation and development of food organics and recycling programs contracting to waste industry service providers, equipment and technology suppliers, and, more importantly interacting with key decision makers who manage government facilities, residential living, hospitality, commercial offices and retail centres.
This places the From Now On in a unique position to have observed the industry from the supply chain, through to customer behaviour, to service provider practices and ultimately end user and destination facility solutions. It is quite evident there has been significant appetite and awareness of the necessary behavioural change towards waste avoidance coinciding with NSW EPA’s Waste Less, Recycle More Strategies.
The objectives of our business are aligned with the sustainability strategies, which includes environmental and social governance of the key stakeholders, eventual beneficiaries and their sustainability teams.
Project Management Objectives and Long Term Impact
• Fit for Purpose Solutions for Individual Sustainability Models
• Future Proof
• Enhance Value for Money
• 80% Diversion
• Ensure Traceability from Waste Avoidance to End User Solutions
• Influencing the Waste Pyramid with a refreshed approach to waste avoidance
• Incentivise suppliers to invest in better solutions at the front end of the waste hierarchy
• Social responsibility – Changing Business and
Community Behaviour
Knowledge from previous rounds of Bin Trim and recent waste avoidance pilot programs have made it evident that there is a void in linking better managed end user solutions with better managed waste avoidance strategies, which is a considerable issue not only for NSW industry, but nationwide.